A recent study (courtesy of the developers of Pocket – an app that saves your reading material and videos for a later viewing) showed that users of Apple’s newest and larger smartphones turn more and more to browsing their content on their iPhone 6 and 6 Plus models, even though they own and use an iPad.
The data for the study was gathered from millions of videos, articles, and other material saved by users worldwide to the Pocket platform. Pocket found that users who upgraded to iPhone 6 now spend 72% of their reading time on smartphones, and just 28% on iPads. Prior to upgrading, while they were usin
g the iPhone 5S, they spent 55% of their reading time on their iPads. iPhone 6 Plus users spend 80% of their reading time on their iPhone, and just 20% on their iPad.
Pocket also learned that most users go for devices with larger screens when it’s time for them to read or watch something, but that that these numbers might not be as correct, having in mind that everyone loves to play with new devices – hence spending more time with them.
What do you think about this?